The San Francisco Bay Area Journalist Census 2000-2010 is a study measuring workforce dislocation among Bay Area journalists, and assessing the employment opportunities available to them both within the changing field of journalism and outside the profession.

The goal of this study is to develop a sophisticated understanding of the quantitative impact of local layoffs and buyouts, and to report on the qualitative experiences of journalists and former journalists who are able to transfer their skills and attributes to new jobs and careers.

The Journalist Census is a project of the North Valley Job Training Consortium, also known as NOVA, a federally funded nonprofit employment and training agency based in Sunnyvale.

The study area includes Alameda, Contra Costa, Marin, Monterey, Napa, San Benito, San Francisco, San Mateo, Santa Clara, Santa Cruz, Solano and Sonoma counties.

NOVA will produce a public report on the Journalist Census findings and will use the study to plan and support future training and workforce development programs to help journalists find jobs and, when needed, retrain for new professions.

The project research team includes NOVA; the Natelson Dale consulting group; Larry Olmstead, a media consultant and former Knight Ridder executive; and the San Francisco Public Press, a nonprofit new media startup.